British Vogue, 2024

Another exciting year long partnership with BMW as part of the Forces for Change (Vogue Values) initiative. This time, we introduced a new competition element asking fashion design students and graduates to create a fashion or jewellery design inspired by the forthcoming BMW Neue Klasse (a range of pioneering electric vehicles that seamlessly integrate technology to create an intuitive, human-centric driver experience). We asked our entrants to push the boundaries of what fashion can mean, focusing on circularity, innovation and luxury.

Link to Competition Announcement

Our three talented winners were first taken to Munich to go behind the scenes at BMW HQ. They were given exclusive workshops and experiences that gave them valuable knowledge and inspiration that would enhance their final designs. After this trip, they had 6 weeks to create their final pieces which would each be platformed on Vogue in print, digital and social.

Print, Digital + Social